What is a real estate bio link?
We are so glad you asked! A bio link is a clear and concise (short) link to a resource that may be on your website, a social media account, a YouTube video, and more. Your Agent Bio page allows you to create unlimited links to your best content and resources.
This helps you look great in front of your clients, and gives you a single page to share with potential clients to get access to your best resources.
It's as simple as that.
The main point of a bio link is to share helpful and valuable content in a single place that makes it as convenient as possible for your visitors to contact you and consume content that your business has created.
What is the best content to link to?
When getting started building your Agent Bio, think of the main things that you share with clients, or promote online.
For example, if you create weekly real estate video content on YouTube, consider adding a link to your channel, or possibly featuring one of your latest videos in a video link (more information down below).
It's a good strategy add links to content that would be relevant for buyers, sellers, or one of the two depending on your sales strategy.
Some popular examples include:
- Linking to your "home value tool" or other CMA software
- Sharing information about your recent sales or closes
- Posting a link to your latest blog content
- Promoting your Zillow (or any other) testimonials page directly
- Creating a direct link to your IDX to search for homes
Types of Agent Bio links
Agent Bio links come in a few different varieties that we'll cover down below. Note, link mode is currently only available for PRO accounts. If you'd like to learn more about the differences between our free and paid plans click here to view our features and pricing.
Default Link
A default link includes a button with the option to include a thumbnail or icon to make it more eye catching. This is the default option on your bio page, and any link may be changed to another mode.
Featured Image Link (PRO)
A featured image link generates a fullwidth, clickable image button, with a background image of your choice. This is a great option for making one particular link stand out on the page, but can be applied to as many links as you would like. Choose a great looking, high resolution image for best results.
Featured Video Link (PRO)
A featured video link takes a url from YouTube, Wistia, or Vimeo and automatically embeds the video on your bio page in a beautiful and responsive frame. Perfect for sharing your latest podcast episodes, "about your agent" type videos, as well as any other video content you may be creating.
Take care not to add too many video links, as the bandwidth a video requires to stream can slow down the loading time of your page on mobile devices. We recommend no more than 2-3 video links per bio page.
What comes next?
After you've added links to all of your best content, and styled them accordingly - you're ready to promote your Agent Bio page online. Below are some of the most popular ways agents are taking advantage of their bio page.
Sharing your Agent Bio page:
- Add your link to all of your social profiles
- In your email signature
- Include in any social media posts
- Add your link to your business card
- Share your link with clients via text or email
- Share your link in person via QR code or directly typing it in